In early January I noticed something really strange at my local BJ’s Wholesale. As I passed the endcap of the front most isle I noticed that it looked entirely too pastel for that time of year.
Neatly stacked on the end of the isle were tons of Easter candies!
There were Peeps, Reese’s Peanut Butter Eggs, Cadbury Crème eggs and many other varieties of spring themed candy. Easter is April 4th this year—this was early January!
And it wasn’t just at BJ’s, I noticed that at least a few other stores were stocking Easter candy that early as well. Can’t they wait just a little bit longer to start selling spring candy? Valentine’s Day hadn’t even arrived yet!
It seems with every year that passes I see holiday candy arrive in stores earlier and earlier. With all the sugar they pack into them they can practically last on the shelves forever so I guess they are trying to see just how much of a sales window they can have by moving up their shelf time every year.
I just really wish they would at least wait until a month or two prior to the holiday to start placing them in stores and not a whole season ahead as seems to be the increasing norm in today’s market.
No wonder we are so candy crazy one can get their fix for a Reese’s PB Egg January through April!